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Stories to #ActNow

Act Now App, our new product is not a product: it’s a solution
Company environment information
Act Now App, our new product is not a product: it’s a solution

By Alejandro Salse on Oct 24, 2020

After several months of work, today, on the International Day of Climate Action, we presented our proposal. It is the Act Now app, a platform that helps you act now for the planet and connect with all those who want a better world.

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Why it's logic is not a bottle brand
Company environment
Why it's logic is not a bottle brand

By Guillermo Mellado Lacosta on Oct 20, 2020

At the end of 2018, I decided to create a company capable to have a positive impact on the world through the sale of product. This is not something you can get overnight, but is part of a branding process that justify allocating a portion of the margin to that positive impact on the environment, whether natural or social.

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environment information Logic Talks
"It doesn't really take much to collaborate for the environment, just a little initiative, respect and love for the sea"

By Alejandro Salse on Oct 16, 2020

The bottom of the sea also needs us to act now. That is why today we want to highlight the story of Elena Pérez Novillo-Fertrell, a young woman from Tenerife who, in her free time, acts to improve the environment and also spreads the word on her social networks.

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The New Disposable Mask Pandemic (and a logic proposal)
Company environment information tips
The New Disposable Mask Pandemic (and a logic proposal)

By Alejandro Salse on Oct 10, 2020

At it's logic, every Friday we take a few bags and gloves and go out into the woods behind our offices to collect all the waste we find. We usually find all kinds of garbage. But for several weeks now, a new type of waste has been filling our bags: disposable masks and gloves. Is this a new pandemic for our planet?

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Océano Limpio Tenerife: “What is a person doing cleaning alone? Changing the world” 
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Océano Limpio Tenerife: “What is a person doing cleaning alone? Changing the world” 

By Alejandro Salse on Oct 02, 2020

Can we integrate beach cleaning into our daily lives, without waiting for special events? From the association Océano Limpio Tenerife, in the Canary Islands, they have clear that it is possible. And we have interviewed its founder!

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Are Algae an Alternative for Single-Use Plastic?
environment information
Are Algae an Alternative for Single-Use Plastic?

By Remy Harman on Sep 22, 2020

The benefits of single-use plastic are safety, flexibility and cost effectiveness. So what is needed to rival this? In this article we review a couple of algae-based alternatives that can end the one-time use plastic forever.

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its logic environmental cleanup act now
Company environment tips
7 Good Reasons to Participate in Environmental Cleanups

By Alejandro Salse on Sep 18, 2020

If you are still not clear about the impact of acting now to make a better planet, in this post we tell you some good reasons to join the environmental cleanups. We are counting on you!

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Wildfires: Why is our planet burning?
environment information
Wildfires: Why is our planet burning?

By Alejandro Salse on Sep 11, 2020

Are forest fires a misfortune that we are condemned to relive every summer or has their incidence increased over the years? The data points to the second: in California alone, there have been more than 2,000 fires this year compared to the same period in 2019.

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What effect has COVID-19 had on the ocean?
environment information
What effect has COVID-19 had on the ocean?

By Remy Harman on Sep 04, 2020

We’ve been conscious of the detrimental effects plastic, fishing and man-made pollutants have on our oceans for many years. But what effect does a global pandemic have on this?

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Have you noticed how much we need nature?
Company environment
Have you noticed how much we need nature?

By Guillermo Mellado Lacosta on Jul 09, 2020

When I founded it's logic, I imagined a company active in its environmental work, in which the first to the last worker was involved in the actions we carry out as a company. I did it with the conviction tha...

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xaloc, a wind of salt to save the seas
environment logical association
xaloc, a wind of salt to save the seas

By Alejandro Salse on Apr 16, 2020

xaloc is an association formed by scientists, biologists, conservationists and communicators that seeks to raise awareness and defend the seas. Based in the Valencian Community (Spain), this group, which members are called “Hermanos de Sal” (“Salt Brothers”), has been working for 10 years under the influence of its own name.

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