Stories to #ActNow

“We went to a forest to clean up. And it was about 30 square meters with a handful of wipes. Maybe there were about 10,000 wipes. No exaggeration. All through the forest… At that time, we didn't know why it was. All the time with theories, theories and theories... But then we went to the end of the forest and there was a sewer.… I mean, there was no paper, there were wipes and tampons. When you flush them down the toilet, the wipes don't fall apart and look where they end up.” Adriá, Act Now community member.

One lane, one mile uses 150,000 plastic bottles to be resurfaced. The UK alone has 262,300 miles of road and 19.8 million plastic bottles are recycled daily. It might not even out as we continue to consume, but as more and more take a stand against not using the plastic bottle, this number reduces whilst innovative ideas start to make a dent in what waste we already have

The idea of turning 50% of the planet into a nature reserve appears a large percentage, but the outcome will benefit generations to come and the current species we should be protecting. With organisations seeing such huge political impact, society is taking the idea of change seriously and great things can be done.

Plastic waste continues to be a concern for our world. Watersystems, wildlife and city streets are continually littered with plastic that is causing problems now and will remain for generations ahead of us. Our demand for single use and virgin plastics still causes an influx that can’t be managed acceptably to save the environment. In a new study, we can see how other plastics are now causing damage.

After several months of work, today, on the International Day of Climate Action, we presented our proposal. It is the Act Now app, a platform that helps you act now for the planet and connect with all those who want a better world.

At the end of 2018, I decided to create a company capable to have a positive impact on the world through the sale of product. This is not something you can get overnight, but is part of a branding process that justify allocating a portion of the margin to that positive impact on the environment, whether natural or social.

The bottom of the sea also needs us to act now. That is why today we want to highlight the story of Elena Pérez Novillo-Fertrell, a young woman from Tenerife who, in her free time, acts to improve the environment and also spreads the word on her social networks.

At it's logic, every Friday we take a few bags and gloves and go out into the woods behind our offices to collect all the waste we find. We usually find all kinds of garbage. But for several weeks now, a new type of waste has been filling our bags: disposable masks and gloves. Is this a new pandemic for our planet?

Can we integrate beach cleaning into our daily lives, without waiting for special events? From the association Océano Limpio Tenerife, in the Canary Islands, they have clear that it is possible. And we have interviewed its founder!

The benefits of single-use plastic are safety, flexibility and cost effectiveness. So what is needed to rival this? In this article we review a couple of algae-based alternatives that can end the one-time use plastic forever.

If you are still not clear about the impact of acting now to make a better planet, in this post we tell you some good reasons to join the environmental cleanups. We are counting on you!

Are forest fires a misfortune that we are condemned to relive every summer or has their incidence increased over the years? The data points to the second: in California alone, there have been more than 2,000 fires this year compared to the same period in 2019.