Stories to #ActNow

You might know all about Black Friday, but have you heard about the #logicfriday? In it's logic almost every Friday we do clean-ups in our nearest forests. So this Friday for us won’t be different, because every Friday it’s special for our company.

The idea of turning 50% of the planet into a nature reserve appears a large percentage, but the outcome will benefit generations to come and the current species we should be protecting. With organisations seeing such huge political impact, society is taking the idea of change seriously and great things can be done.

Today we have two new products that we were eager to share. Two new solutions to hydrate yourself and avoid single-use materials. These are the logic go tumbler and the logic stay mug, which have come to expand the logic bottle family and allow you to enjoy your favorite drinks at the right temperature anytime, anywhere.

Yes, we want your logic bottle to be fashionable, but in a responsible way. That's why today we're going to tell you more about the materials we use. A hint: power to vegetable fibers!

Plastic waste continues to be a concern for our world. Watersystems, wildlife and city streets are continually littered with plastic that is causing problems now and will remain for generations ahead of us. Our demand for single use and virgin plastics still causes an influx that can’t be managed acceptably to save the environment. In a new study, we can see how other plastics are now causing damage.

After several months of work, today, on the International Day of Climate Action, we presented our proposal. It is the Act Now app, a platform that helps you act now for the planet and connect with all those who want a better world.

At the end of 2018, I decided to create a company capable to have a positive impact on the world through the sale of product. This is not something you can get overnight, but is part of a branding process that justify allocating a portion of the margin to that positive impact on the environment, whether natural or social.

The bottom of the sea also needs us to act now. That is why today we want to highlight the story of Elena Pérez Novillo-Fertrell, a young woman from Tenerife who, in her free time, acts to improve the environment and also spreads the word on her social networks.

At it's logic, every Friday we take a few bags and gloves and go out into the woods behind our offices to collect all the waste we find. We usually find all kinds of garbage. But for several weeks now, a new type of waste has been filling our bags: disposable masks and gloves. Is this a new pandemic for our planet?

Can we integrate beach cleaning into our daily lives, without waiting for special events? From the association Océano Limpio Tenerife, in the Canary Islands, they have clear that it is possible. And we have interviewed its founder!

The benefits of single-use plastic are safety, flexibility and cost effectiveness. So what is needed to rival this? In this article we review a couple of algae-based alternatives that can end the one-time use plastic forever.

If you are still not clear about the impact of acting now to make a better planet, in this post we tell you some good reasons to join the environmental cleanups. We are counting on you!