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Logic Stories

Wet wipes do not only affect the environment, but also our wallet.
Company how to be sustainable
Wet wipes do not only affect the environment, but also our wallet.

By Guillermo Mellado Lacosta on Dec 11, 2020

“We went to a forest to clean up. And it was about 30 square meters with a handful of wipes. Maybe there were about 10,000 wipes. No exaggeration. All through the forest… At that time, we didn't know why it was. All the time with theories, theories and theories... But then we went to the end of the forest and there was a sewer.… I mean, there was no paper, there were wipes and tampons. When you flush them down the toilet, the wipes don't fall apart and look where they end up.” Adriá, Act Now community member.

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California Highway has first state road made of recycled plastic in the US
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California Highway has first state road made of recycled plastic in the US

By Guillermo Mellado Lacosta on Dec 01, 2020

One lane, one mile uses 150,000 plastic bottles to be resurfaced. The UK alone has 262,300 miles of road and 19.8 million plastic bottles are recycled daily. It might not even out as we continue to consume, but as more and more take a stand against not using the plastic bottle, this number reduces whilst innovative ideas start to make a dent in what waste we already have

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Your purchase clean forests
Company
Your purchase clean forests

By Guillermo Mellado Lacosta on Nov 27, 2020

You might know all about Black Friday, but have you heard about the #logicfriday? In it's logic almost every Friday we do clean-ups in our nearest forests. So this Friday for us won’t be different, because every Friday it’s special for our company.

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Scientist and Conservationist's plan to make 50% of the world into a nature reserve
Company How to be sustainable
Scientist and Conservationist's plan to make 50% of the world into a nature reserve

By Remy Harman on Nov 12, 2020

The idea of turning 50% of the planet into a nature reserve appears a large percentage, but the outcome will benefit generations to come and the current species we should be protecting. With organisations seeing such huge political impact, society is taking the idea of change seriously and great things can be done.

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Should You Stay or Should You Go? Both! Introducing two new hydration products
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Should You Stay or Should You Go? Both! Introducing two new hydration products

By Alejandro Salse on Nov 10, 2020

Today we have two new products that we were eager to share. Two new solutions to hydrate yourself and avoid single-use materials. These are the logic go tumbler and the logic stay mug, which have come to expand the logic bottle family and allow you to enjoy your favorite drinks at the right temperature anytime, anywhere.

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What do pineapple, cactus and cork have in common? it's logic and the commitment to natural materials
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What do pineapple, cactus and cork have in common? it's logic and the commitment to natural materials

By Alejandro Salse on Nov 07, 2020

Yes, we want your logic bottle to be fashionable, but in a responsible way. That's why today we're going to tell you more about the materials we use. A hint: power to vegetable fibers!

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The Atlantic holds 10x the amount of plastic than previously thought
How to be sustainable
The Atlantic holds 10x the amount of plastic than previously thought

By Remy Harman on Oct 30, 2020

Plastic waste continues to be a concern for our world. Watersystems, wildlife and city streets are continually littered with plastic that is causing problems now and will remain for generations ahead of us. Our demand for single use and virgin plastics still causes an influx that can’t be managed acceptably to save the environment. In a new study, we can see how other plastics are now causing damage.

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Act Now App, our new product is not a product: it’s a solution
Company
Act Now App, our new product is not a product: it’s a solution

By Alejandro Salse on Oct 24, 2020

After several months of work, today, on the International Day of Climate Action, we presented our proposal. It is the Act Now app, a platform that helps you act now for the planet and connect with all those who want a better world.

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Why it's logic is not a bottle brand
Company
Why it's logic is not a bottle brand

By Guillermo Mellado Lacosta on Oct 20, 2020

At the end of 2018, I decided to create a company capable to have a positive impact on the world through the sale of product. This is not something you can get overnight, but is part of a branding process that justify allocating a portion of the margin to that positive impact on the environment, whether natural or social.

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Logic Talks
"It doesn't really take much to collaborate for the environment, just a little initiative, respect and love for the sea"

By Alejandro Salse on Oct 16, 2020

The bottom of the sea also needs us to act now. That is why today we want to highlight the story of Elena Pérez Novillo-Fertrell, a young woman from Tenerife who, in her free time, acts to improve the environment and also spreads the word on her social networks.

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The New Disposable Mask Pandemic (and a logic proposal)
Company
The New Disposable Mask Pandemic (and a logic proposal)

By Alejandro Salse on Oct 10, 2020

At it's logic, every Friday we take a few bags and gloves and go out into the woods behind our offices to collect all the waste we find. We usually find all kinds of garbage. But for several weeks now, a new type of waste has been filling our bags: disposable masks and gloves. Is this a new pandemic for our planet?

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Océano Limpio Tenerife: “What is a person doing cleaning alone? Changing the world” 
Logic Talks
Océano Limpio Tenerife: “What is a person doing cleaning alone? Changing the world” 

By Alejandro Salse on Oct 02, 2020

Can we integrate beach cleaning into our daily lives, without waiting for special events? From the association Océano Limpio Tenerife, in the Canary Islands, they have clear that it is possible. And we have interviewed its founder!

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