This is how we take advantage of Black Friday to clean up 2 forests

This is how we take advantage of Black Friday to clean up 2 forests

This is the story of how we have taken advantage of one of the world's busiest annual economic events to fund the cleanup of two forests.

A few weeks ago I told you that I wanted to take advantage of this Black Friday to do something different from simple discounts, as I have the feeling that there are times when these "opportunities" border on vulgarity.

Besides, I was planning to spend that weekend in Barcelona, so it was a good time to organize another environmental initiative, like so many this year.

But, so you didn't sell on Black Friday?

Of course we have sold.

What's more, we have sold below what I would have liked to sell.

Let's take off our masks. I am not going to give you "the speech". I deeply believe that companies have to be true to their purpose, but of course this goal will never be a possibility if we are not profitable. Allow me to self-quote:

tweet from @GuilleMellado

In the tweet:

"Let us not be hypocrites either. Even those of us who campaign against Black Friday are, in fact, campaigning for Black Friday".

it's logic cleans forests because you and almost every member of this community has placed an order at some point or will do so in the near future.

Each time you buy a flat bottle, or you gift another flat bottle to a friend, you're cleaning forests.

It's like this. The good thing is that it's a reality: your purchases clean forests.

What have you cleaned this time?

I'm getting to the point... I didn't want to start with this analysis without first giving this pro-conscious capitalism speech.
I couldn't avoid it.

I go with figures:

👤 Volunteer: 49
🕜 1h 30m
📍 Boadilla del Monte (Madrid) y Palau de Plegamans (Barcelona).
🗑️ +1.100 kg collected.

But Guillermo, I encourage you to see for yourself.

Thank you for making it this far.

We will continue to fulfill our purpose, because we founded it's logic for this.

Oh, by the way.

If you want to give the most original gift in the world, or if you want to give yourself a treat, then place an order on our website. I don't know if it's very direct, but this is what we live for.

Un abrazo,

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