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Act Now to Build Wells in Ethiopia: Interview with Alejandro Carballo
Logic Talks
Act Now to Build Wells in Ethiopia: Interview with Alejandro Carballo

By Alejandro Salse on Sep 18, 2020

In each one of us there is the possibility of achieving change. Today we share the story of Alejandro Carballo, who has been contributing to the construction of wells in Ethiopia for six years. Alejandro is an example of individual initiative that, together with the Emalaikat Foundation, has helped change the lives of many people. He has told us his story.

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Second chance to fruits and vegetables - Imperfectus Box
Second chance to fruits and vegetables - Imperfectus Box

By Guillermo Mellado Lacosta on May 10, 2021

We give the spotlight to Imperfectus, a Spanish company based in Lleida that offers a solution so that not a single fruit or vegetable produced in our fields goes to waste. Usually supermarkets discard fruit and vegetables for aesthetic reasons. You know, that tomato or that pear that has a less than perfect shape but probably still tastes great. We won't go into detail about what happens to these foods because you can already imagine.

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Your purchase clean forests
Company
Your purchase clean forests

By Guillermo Mellado Lacosta on Nov 27, 2020

You might know all about Black Friday, but have you heard about the #logicfriday? In it's logic almost every Friday we do clean-ups in our nearest forests. So this Friday for us won’t be different, because every Friday it’s special for our company.

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What do pineapple, cactus and cork have in common? it's logic and the commitment to natural materials
Company logic bottle
What do pineapple, cactus and cork have in common? it's logic and the commitment to natural materials

By Alejandro Salse on Nov 07, 2020

Yes, we want your logic bottle to be fashionable, but in a responsible way. That's why today we're going to tell you more about the materials we use. A hint: power to vegetable fibers!

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Act Now App, our new product is not a product: it’s a solution
Company environment information
Act Now App, our new product is not a product: it’s a solution

By Alejandro Salse on Oct 24, 2020

After several months of work, today, on the International Day of Climate Action, we presented our proposal. It is the Act Now app, a platform that helps you act now for the planet and connect with all those who want a better world.

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Why it's logic is not a bottle brand
Company environment
Why it's logic is not a bottle brand

By Guillermo Mellado Lacosta on Oct 20, 2020

At the end of 2018, I decided to create a company capable to have a positive impact on the world through the sale of product. This is not something you can get overnight, but is part of a branding process that justify allocating a portion of the margin to that positive impact on the environment, whether natural or social.

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Have you noticed how much we need nature?
Company environment
Have you noticed how much we need nature?

By Guillermo Mellado Lacosta on Jul 09, 2020

When I founded it's logic, I imagined a company active in its environmental work, in which the first to the last worker was involved in the actions we carry out as a company. I did it with the conviction tha...

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#ActNow: Our contribution against coronavirus crisis
Company
#ActNow: Our contribution against coronavirus crisis

By Alejandro Salse on May 08, 2020

There are times in life when the priorities are very clear, also for business. Like many other companies, the coronavirus crisis has affected our activity. But this has not been an excuse for us to ask ourselves from the outset: "What can we do to help?"

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Behind the production
Company information
Behind the production

By Guillermo Mellado Lacosta on Nov 16, 2019

We could manufacture cheaper, but we could not have all these working conditions. We could also sell a little cheaper, but we could not finance the good actions and initiatives for the environment that we are now carrying out.

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We are part of the problem
Company information
We are part of the problem

By Guillermo Mellado Lacosta on Nov 14, 2019

We manufacture, generate waste, ship worldwide, etc. But we are aware of this, and that's why we have taken certain measures that improve day by day and that we want to share with you.

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The Beginning of it's logic
Company
The Beginning of it's logic

By Guillermo Mellado Lacosta on Nov 14, 2019

We create It's Logic with the aim of offering an alternative to the consumption of single-use plastic bottles. But we were not born with the idea of ​​creating a brand of bottles, but of creating a movement that makes more people like you join the change and adopt a sustainable and environmentally friendly lifestyle.

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