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Brand Purpose

Act Now App, our new product is not a product: it’s a solution
Company environment information
Act Now App, our new product is not a product: it’s a solution

By Alejandro Salse on Oct 24, 2020

After several months of work, today, on the International Day of Climate Action, we presented our proposal. It is the Act Now app, a platform that helps you act now for the planet and connect with all those who want a better world.

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Why it's logic is not a bottle brand
Company environment
Why it's logic is not a bottle brand

By Guillermo Mellado Lacosta on Oct 20, 2020

At the end of 2018, I decided to create a company capable to have a positive impact on the world through the sale of product. This is not something you can get overnight, but is part of a branding process that justify allocating a portion of the margin to that positive impact on the environment, whether natural or social.

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Have you noticed how much we need nature?
Company environment
Have you noticed how much we need nature?

By Guillermo Mellado Lacosta on Jul 09, 2020

When I founded it's logic, I imagined a company active in its environmental work, in which the first to the last worker was involved in the actions we carry out as a company. I did it with the conviction tha...

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