Now available for pre-order.

Up to 35% off!

Delivery: December 2022

Sale Save
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
The logic backpack
Sale Save

A modular, resistant and totally versatile backpack, created to cover all the needs of people like you. This Backpack is divided in two different modules, and you can include the logic laptop case and the logic lunch box. The ideal backpack for functional design lovers.

Basically, a crowdfunding campaign is a project financing model by selling a product or service before it has been produced. In our case, We made the decision to launch this product on pre-order model because of:

- Sustainability: not to overproduce. We do not accumulate stock and, therefore, we do not generate unnecessary surplus for the planet. In addition, this sales channel allows you to sell before you produce, which means a huge reduction in the risk we assume when making large productions without knowing future sales.

- Demand validation and estimation: Presenting a product and knowing the demand it will have before starting a production has a maximum value in economic and strategic terms. A crowdfunding is the ideal thermometer to know the potential of a product within a brand. Both for good and for bad.

This way we can give you now the biggest discount we will ever give.

How do I contact you?
Our Customer Support Team is available at, and Instagram @itslogicnow every day 24/7.

How do the shipments work?
We ship worldwide.

What type of YKK zips are you using on the logic backpack?
The zip of this backpack is GCC Nylon zip.

What is the Denier Rating? Thread Count? Tenacity? DWR? Which coating is used?
It is a 1200 Denier Rating. Thread Count: 36x24. DWR: 4.0, and PU coating.

The backpack and all accessories are made of 100% recycled polyester. A material that is also recyclable and water repellent.

Backpack - 1,020kg
Laptop case - 160g
Lunch box - 200g
Toiletry bag - 60g

The logic backpack dimensions are the following:

Height: 44 cm (17.4"")
Width: 29 cm (11.4"")
Depth closed: 16 cm (6.3"")
Depth opening the expandable main compartment: 20 cm (7.9"")

Measurements of the logic laptop case:
Length 38cm x height 27cm x depth 2.5cm. It is made of 100% recycled polyester.

It has a main compartment where any computer up to 16 inches fits perfectly. Then another outside pocket 33 x 15cm for other objects. It has no interior pocket.

Measurements of the logic laptop case:
Length 28cm x height 14cm x depth 12cm.

The internal and external padding are pearl cotton, sandwich mesh on the back, and reinforced straps on the shoulders.

It can bear up to 25KG without a problem.

A backpack for every situation

But, let's go even deeper

Why the logic backpack is unique

As restless people who love design, we identified that traditional backpacks did not cover all our needs, forcing us to have different backpacks depending on the moment.

Make it bigger

+25% capacity in the blink of an eye

You choose the characteristics of your backpack, and it adapts to you in your day to day life, as well as in your weekend getaways.

Keep you food safe

Removable logic lunch box - 5L

Carry everything in one, and use your hands for something else (don't carry your backpack and lunch box separately). The perfect and requisite amount, at the ideal temperature.

Extra comfort

TSA Friendly

You can store it under the seat in front while flying, and carry on your hand luggage too.

No matter the conditions

Water repellent

All your items are in perfect condition regardless of the weather outside. That's logic :)

Recycling lovers

Made of 100% Recycled Poliester

This sends a message of conscious love for the planet while you are also supporting a movement in support of the development of the circular economy and the recycling of plastics.

Created to cover all the needs of people like you.

A modular, resistant and totally versatile backpack.

Designed to accompany you in any situation.

Meet the logic backpack

Guille, founder of it's logic, makes a brief review of the product and tells you some keys.

Modular Structure

Given that there's nothing more uncomfortable than a backpack full of loose items, we've designed the logic backpack as the perfect solution to this.

The upper and lower main compartments are divided by a folding flap that will allow you to join these two compartments into a larger one in the blink of an eye.

25% more capacity in seconds.

For those occasions when you need it, you can increase its capacity by 25% in just 3 seconds thanks to the expandable main compartment.

It is easily applied by simply opening an outer zipper that runs along the edge of the backpack.

It will maintain a minimalist aesthetic line, and apparently unassuming, but with possibilities that are far from simple.

Your new backpack is water resistant

Weatherproof materials ensure your belongings are protected against the elements

Removable logic lunch box - 5L

Keep your food safe thanks to the removable logic lunch box. A cooler with 5 liters of capacity that has its space at the bottom of the backpack. Carry everything in one, and use your hands for something else.

Go to the office comfortably, without extra loads.

Side access for electronic devices

We have incorporated two handles to make your backpack practical for everyday use. Your digital items have a discreet compartment with specific side access for them.

No more taking out your computer and showing everything you have in your backpack, or needing acres of space to open it.

When we founded it’s logic we had a clear mission:

To bring creativity and originality to functional design lovers by providing the best environmentally friendly modern products.

But... How did we get here?

September 2021

The idea came up

We wanted to create a functional backpack that would be useful for our day-to-day life. We started sketching and listing all the features we would normally use.

December 2022

First samples

Dozens of tests, adjustments, design changes, functionalities, materials, and a long etcetera of features have been varied so that today we can say that the product is ready for our demanding and elegant community to enjoy it.

March 2022

The final version

We managed to arrive at the current version of the backpack. We chose the colors we liked best, and decided we were ready to launch.

April 2022

Crowdfunding model

Why not bet on this model again? We have experience because we already did this with the logic bottle, and it's also a great way to have a planet-friendly production. No overstock.

June 2022

Kickstarter Launch

We are ready. On June 28 we will launch our second Kickstarter campaign with the goal of reaching as many people as possible. Are you in?

August 2022

Starting Production

Kickstarter campaign ends and we start production. From this moment you can order in ore-sale from our own website.

December 2022

Delivery time

The backpacks will arrive in our warehouse in October, and from that moment on we will start preparing all your orders.