Your way to #ActNow
If you're here, you can do something to improve our planet. That’s why we create simple design solutions for everyday life that help you to have more responsible habits. Because combining design and sustainability seems… logic, doesn't it?
Same bottle, new look
Discover our stylish covers made of pineapple leaf fiber
The logic team
"it's our opportunity to do something beyond, being an example as a brand, and making the world aware that it is important to Act Now"
Founder & CEO
"We want to make more people like you join the change and adopt a sustainable and environmentally friendly lifestyle."
“True design is like nature: beautiful, useful and just feels good”
“The best stories have happy endings. There’s still time to change ours”
“A new world needs different companies, willing to act now”
Stories to #ActNow
“We went to a forest to clean up. And it was about 30 square meters with a handful of wipes. Maybe there were about 10,000 wipes. No exaggeration. All through the forest… At that time, we didn't know why it was. All the time with theories, theories and theories... But then we went to the end of the forest and there was a sewer.… I mean, there was no paper, there were wipes and tampons. When you flush them down the toilet, the wipes don't fall apart and look where they end up.” Adriá, Act Now community member.Read more
One lane, one mile uses 150,000 plastic bottles to be resurfaced. The UK alone has 262,300 miles of road and 19.8 million plastic bottles are recycled daily. It might not even out as we continue to consume, but as more and more take a stand against not using the plastic bottle, this number reduces whilst innovative ideas start to make a dent in what waste we already haveRead more