Why you haven't read me for 3 months

Why you haven't read me for 3 months

How strange it has been for me all this time without writing Message in a flat bottle.

If we were a Netflix show right now I'd be talking about "it's logic Season 3"...

Good morning and happy Sunday.

I am sure that you already know perfectly well what this letter consists of, but let me explain briefly what it is in case there is any member of the community for whom this is the first time they are receiving this message.

I am Guillermo Mellado, founder of it's logic, and Message in a flat bottle is a space in which I personally summarize the news that happen to us daily in it's logic.

It is my way of involving you in our daily activity, and it is also, in my opinion, the best way for you to give us ideas with which to improve and be a better company for everyone and for the planet every day.

It's kind of like you going into my personal notebook to read my notes.

Here we go.

white logic bottle with an A5 Moleskine Notebook

Since it has been 3 months since I last sent you this letter and a thousand things have happened to us during this time, I have decided that we are going to start this season with a return to the origin.


The summer and the beginning of the school year have passed without me realizing it, and the number of projects we have carried out in the shadows during this time have forced us to be away from the creation of daily content.

This is not entirely negative, because in fact it has made it easier for us to see the big picture from above and has helped us to take back the reins of what we want to be.

Or rather, what we don't want to be. Remember?

We don't want to be a bottle brand. Well, actually, we're not anymore.

But, you will agree with me that every good story has an origin that explains its progress and a series of events that give a glimpse of its future.

Never before have we been able to convey this message correctly, so we have made an effort to let you know, at a glance, everything it's logic can bring to your life.

I encourage you to enter here and give me your feedback.

Once you enter here, you will see a section on our website where I explain the origin of it's logic, the idea, and the purpose that guides us.

From now on.

I want to be closer to you.

One of the main mistakes we have made in the past has been to overcomplicate the connection between purpose and community.

Our Act Now by it's logic app was a beautiful project that doesn't work because it generates too much friction.

You'll agree with me. You don't want to download apps anymore. You support our purpose, you're convinced by our message, but you don't want more noise in your life. I take it for granted because I'm in the same situation with many other great apps that don't bring me as much as they should.

Obviously, it makes me angry, but I am aware of this.

I'll tell you more about how we've organized version 2.0 of our Act Now by it's logic platform.

In the meantime, I want to hear from you. Since we haven't talked for a long time, I want to know what you want me to talk to you about from now on. I have prepared 5 topics that I want to talk about soon, but I want you to tell me in what order you prefer.

Just for answering this, I will give you a 10€ discount for your next order.

Give me your opinion here and receive 10€

Thank you for making it this far.

We'll talk again very soon. I wish you a great start to this last quarter of the year, which is sure to bring great things.

Best regards,


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